Post relevant, high-quality content
FB recommends you share “short, fun-to-read copy & eye-catching images to get attention.” What does that look like in practice? Incorporate the strategies to develop posts that are inherently likable.
Include compelling visuals
A study published in the journal Management Science showed that posts with photos receive significantly more Facebook Likes than text-only posts. If you do not have a photo library of your own, there’re plenty of free stock photo sites you can use. You could try creating a unique infographic that conveys valuable information relevant to the niche, or even something humorous, like this graphic from WIRED that got 1,500 FB Likes.
Write good headlines
- Create your headlines informatively
- Use your headline to set appropriate expectations about what this post contains
- Be clear & accurate
Do not be too promotional
Sure, you are trying to promote your brand on Facebook—but people want their feeds to be entertaining & informative, not pushy and packed with sales pitches. In particular, FB found in a survey that followers don’t like posts that:
- Direct people to purchase a product/download an app (without offering any other valuable content/information)
- Direct people to enter a contest without providing any context about why it is relevant to the Page/followers’ interests
- Reuse content from ads
That means these posts are less likely to generate FB Likes from the followers who see them. But they are less likely to be seen in the first place, since FB specifically limits organic reach for Pages that are too promotional.
Give followers what they want
How do you know what the type of content people want from you on FB? By listening to them. If the majority of the comments on the Page are customer service inquiries, try creating content that concentrates helping followers use your product better. For instance, try a short video featuring “hacks” or alternative uses for your product, or a series of “how-to” videos/photos. Experiment & pay attention to what people respond to.
Invest in video
On that note, if you seriously want to increase Facebook Likes & you don’t already have a Facebook video strategies, it’ is time to create one. Our post outlining the 4 key ingredients of a perfect social media video is a great place to start. Once you have got those principles nailed, check out the post with six types of video social media marketers need to try, including live video & 360 video.
Engage consistently & at the right times
Facebook itself notes that “being consistent in the quality & types of posts you create can help people know what kinds of messages to expect from you & how they tie with your business.” Create a content calendar & schedule posts in advance to help keep your Facebook content organized & consistent.
Post at the right time
Hootsuite’s social media marketing specialists have found that doing so grow engagement, including Facebook Likes. You will need to do your own research to determine what works best for your audiences, but we have found the optimal times to be 12–3 p.m. weekdays and 12–1 p.m. on weekends.
Be responsive and human
If you want more people to like your FB Page, you need to engage with those who already do. Unanswered comments/questions on a Facebook Page could be a huge deterrent for potential new fans. Remember, Facebook is a social network & being sociable is a key way to make your brand—your Page—more likable.